We believe that a strategically solid media plan should fund itself through the increased revenues generated by increased traffic.
To build such a plan, we listen to your goals and help you set an achievable campaign objective that fits your budget. We understand that every client is unique, each having different objectives, different needs, and different financial resources. Once the campaign objective is defined, we put your message out to the right audience, on the right portals and at the right time. It is a delicate balance that we master through our online publisher network combined with our planning and campaign management expertise.
Our methodology consists of the following:
a. Understanding campaign objective
b. Analyzing the audience
c. Choosing the right online marketing mix tools
i. Online Advertisement (Rich media ad, sponsorship, etc…)
ii. E-Mail Marketing
iii. SMS Marketing
iv. Viral Marketing
d. Choosing the right portals to advertise on
e. Designing and developing the landing page (Ex: Micro site)
f. Buying media at negotiated rates
g. Executing and monitoring the campaign
h. Ensuring integration with ongoing traditional campaigns
i. Analyzing rigorously campaign performance and reporting effectiveness.
