The web presence evaluation and analysis service:
One of the key factors for a successful integrated
marketing campaign is to ensure that all information channels are reflecting the
required message.
The corporate website is a very important media that reflects
the online identity of the organization and is considered a very valuable
property that serves as a 24X7
informational channel that promotes the
organization’s image, products, and services.
Due to it’s importance,
E-Marketing Arabia designed a consulting service to do the following :
- Evaluate the presence on the internet and website(s) reach ability
- Evaluate the usability of the website covering areas like ease of
information reach and the usability of the interface
- Evaluate the ease of online services use
- Evaluate the consistency of the web presence with the corporate identity
- Evaluate the consistency of the information on the web with the corporate
messages and/or current priorities
